About Azrite
Azrite is your preferred bespoke strategic business partner that puts your needs first. We are your exclusive companion through your growth strategy process, acting as the bridge to the best networks, experience and connections.
What We Do
Azrite strives to be the best in-class advisors to secure certainty and add value for our partners and clients through the work that we do.
As a business, investment, and corporate advisory firm, our team is made up of reputable experts that have strong, and valuable connections in each of our service offerings.

About Desmond Zhang
Desmond Zhang is Azrite’s Principal Consultant in its pillar of Integrated Wealth Solutions.
He understands the challenges companies today face with digital transformation and the integration of financial systems. With the global landscape moving towards “Industrial Revolution 4.0”, he stays true to Azrite’s mission of enabling companies to digitally transform efficiently and productively without compromising existing operations with a suite of digital solutions.
He is involved in all aspects of client engagement. This includes gathering and analysing information, formulating and testing hypotheses, and developing/communicating recommendations. This also means working closely to implement the recommendations in collaboration with the client’s core team.
Additionally, he actively engages with the senior leadership team in integrated wealth solutions, providing business advisory in growth strategies and streamlining workflow.
Desmond’s core skills include wealth management, financial planning, corporate transformation, digitalisation, growth strategies, revenue management, and economic and accounting operations.
He is also an experienced Senior Financial consultant with Great Eastern Singapore and gained awards such as being a GELAC Achiever, Rookie Runner Up of the Year and Million Dollar Round Table Member in 2020.
In 2021, he also boasted of being a Million Dollar Round Table Member, GELAC Achiever, International Dragon Award member, Centurion Club, and Prestige Partners member.

About Jei (Jay) Siregar
Jei (Jay) Siregar is a key member of Azrite’s Business Advisory pillar with over 25 years of experience across various industries.
Jay served as the exclusive distributor for Bose & Loewe systems (Singapore/Malaysia/Brunei) with ATLAS Sound & Vision (formerly Atlas Sound) in 1997 before rising through the ranks to Assistant Showroom Manager in 1999, Showroom Manager in 2002, and eventually Head Of Retail in 2008.
As the Head of Retail, he was responsible for entire retail operations (4 showrooms, 3 managers, 16 sales advocates), branding and representation of Bose, Loewe and Accuphase, hiring and training of all new sales advocates, implementing, monitoring and refining of remuneration system, and achieved a 20% year on year growth throughout his tenure up until the year 2011.
In 2013, he grew into the role of Head of Retail & Director of Customer Experience, where he was also responsible for curating bespoke customer experience for both retail showrooms and service centres, establishing a customer experience curriculum that resonated with the company’s image and the handling of all difficult customer situations thus freeing the staff to do what they do best.
Since 2018, Jay has been a Senior Financial Consultant for Great Eastern Life. In 2019 he had the privilege of being a Million Dollar Round Table Member, GELAC achiever, Rookie of the Year, Centurion Club and Prestige Partners member.
2020 and 2021 saw him enlisted as a Court Of Table member, GELAC Achiever, International Dragon Award member, Centurion Club (double qualifier), and Prestige Partners member.
Through our years of being a reliable and capable team, we have been able to build and create a community that continuously returns to seek our guidance. We have also been awarded with accreditations that inspire us to continue working with the utmost quality.
We believe that business advisory, financial investments and wealth management of any kind should be personally managed with the highest level of privacy and professionalism.
P: +65 8833 9816
M: reach.us@azrite.sg
